One Person is not a marketing department
There is a persistent belief, particularly in small and scaling businesses, that hiring a senior marketer is the same as having a marketing function. It isn’t.
What I built before I found the words
A Stardust Global colleague told me recently that she’d bring her best friend in to work with us.
Three words, one career: Why women don’t need to wait to go fractional
In 2012, I wrote three words: Lifestyle, Entrepreneurial, Meaningful. I found this paper recently and realised, I had achieved all three.
The CEO’s Checklist for Marketing Impact
Why Every CEO Needs to Rethink Marketing Your marketing team is busy. But that isn’t the same as effective. Most CEOs we meet can describe what their marketing team does. Campaigns, content, events, a steady stream of activity. Far fewer can tell you what that activity is actually worth to the business. That gap is […]
Stop Boxing in Your Fractional Leaders
After years of fractional marketing and communications work, we have found that allowing some scope freedom creates more value.
2025 Communications Trends and the Rise of the Fractional Communications Leader
Fractional executives have become a familiar part of business and now the fractional communications leader is joining the fray.
5 Trends Shaping Modern Marketing: Reflections from a Fractional CMO
While marketing tools and tech are evolving, the fundamentals of strategy and leadership remain.
How to Ensure Marketing and Business Goals Move in Sync
Marketing must prove its role as a growth engine – one that is strategically aligned with the broader business objectives.
Why Marketing Belongs at the Boardroom Table
Strategic marketing leadership doesn’t just sell what you have. It shapes what you should build next.
Gifts to the Market: Creating Value Beyond Revenue
A gift to the market is a powerful way to build meaningful relationships with your audience.