PR and Communications now part of Stardust Global’s strategic offering
Stardust Global has added public relations strategy to its service offering. By including this essential element of brand building in its portfolio, the marketing consultancy continues on its journey to become an all-encompassing, outsourced marketing service.
The new service is designed to help businesses of all sizes elevate their brand presence and build thought leadership. It fills a crucial gap in the market by supporting businesses that don’t have a full time, in-house PR resource, or use smaller agencies with limited strategic capabilities.
“Our offering goes beyond conventional media relations to ensure brands are consistently part of relevant conversations and news cycles. Our strategies help brands to not only insert themselves into these conversations, but to do so with authenticity and authority, positioning them as industry leaders,” says Laura Rapson, PR and communications lead at Stardust Global. “Our unique blend of global in-house and agency experience, means that we ensure communications always align with business objectives, and at the same time resonate with the right target audience. We also ensure every PR strategy we develop is backed by clear, measurable goals”.
Stardust Global’s PR strategies incorporate key message development, audience identification, strategic timelines, crisis management, innovative tactics, and success measurement. By focusing on these core components, brands can ensure they stand out from the competition and achieve their communications goals.
“We don’t compete with PR agencies, we collaborate with them,” says Brigitta Long, founder and CEO of Stardust Global.” We focus on guiding the strategy implementation and helping organisations refine their messaging. Agencies continue with daily PR tasks as we support them through the strategy rollout.”
